17th-18th November 2018 - Old Truman Brewery

Ruffs Q&A

Published on 14th October 2017

1. If you could describe Ruffs in one sentence what would it be?

Makers of signet rings and cufflinks of distinction for over 100 years.


2. In more details what does Ruffs do?

Established in 1904, Ruffs is a family run company, making signet rings and cufflinks of the highest quality. Many of our products are bespoke, and designed specifically to the customers’ requirements and style. All our cufflinks and signet rings are made with a careful eye on attention to detail, to produce products that become family heirlooms and items of distinction. Cufflinks have been made by Ruffs since the company was founded in 1904. Our bespoke cufflinks mean that we can design them in any shape, size, or metal. Ruffs cufflinks can be produced with chain connectors or swivels, engraved or enamelled.


3. If you could give todays gentleman one style tip what would it be?

Classic style never dates.


4. How important is do you think it is for guys to take pride in their appearance and overall presentation?

We all know that a well turned out gentleman will make a positive impression on those he meets. We think it’s the little touches that make all the difference and a distinctive pair of cufflinks, make the wearing of shirt transcend from every day, to exceptional.


5. What can attendees expect to see from Ruffs at The Gentleman’s Grooming & Lifestyle Show 2017?

Ruffs will be showing a comprehensive selection of their cufflinks which include the following: The 1934 Collection. Replicated from an early Ruffs’ catalogue. Engine Turned. Six superb patterns from hundreds in the engineturner’s archive. A repetitive pattern is mechanically engraved giving a pleasing finish. Enamel Collection. A dazzling combination of the arts of enamelling and engine-turning. A repetitive pattern is mechanically engraved and finished with vivid enamel. The Jaunty collection. To help celebrate those special occasions, this extensive range includes rugby balls and champagne bottles. Ruffs will be able to provide visitors with details and information on our other ranges, such as Heraldic and bespoke cufflinks, and their Signet Rings.

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