17th-18th November 2018 - Old Truman Brewery

Revisiting Gruhme

Published on 18th December 2017


Back in April 2016, soon after launching the show I came across British aftershave brand Gruhme and from the first smell I was big a fan. The fresh, masculine and citrusy scent meant it quickly worked its way into my staples and became one of my go to brands.



Working within the men’s grooming industry I am fortunate to be able to try and test a lot of new fragrances and consequently after finishing my last bottle I hadn’t got round to re-ordering. With Christmas fast approaching Gruhme’s founder Rob kindly sent me a bottle, which upon receiving I eagerly applied. When you try a lot of fragrances its easy to forgot how much you like a particular one and this was definitely the case with Gruhme. Whilst I knew I liked it, I forgot just how much and ever since it has been my daily go to fragrance.



Whilst many fragrances are suited to a season Gruhme is one which I would wear all year round being both sophisticated enough for the winter months and fresh for the summer meaning it really is an all rounder.


I was also luckily enough to receive a tester of Grume Back and Gruhme Oud Tabaco. Whilst both great fragrances Gruhme Black is one of the nicest I have ever smelt and I am egaly awaiting the launch!


If you are looking for a last minute Christmas gift for the man in your life or a fresh new fragrance for the new year then look no further than Gruhme!

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