Published on 22nd June 2017
1. If you could describe Antica Barbieria Colla in one sentence what would it be?
Antica Barbieria Colla is the most famous barber shop in Milan, known for prestige, for its traditions and widely recommended by its Italian and International clientele.
2. In more details what does Antica Barbieria Colla do?
The “Antica Barbieria Colla” strives to ensure that the traditions of its history live, it preserves the craft and the art of its founder, it perpetuates with passion the old tradition of hair care and shaving. When entering the store one has the impression of travelling through time into a world where attention to the customer and detailed care are sacred and inviolable values. The products used in the shop are created especially for the skin treatments. They are prepared following an ancient tradition passed on from owner to owner. Up to a short time ago such products were used in the Barbershop primarily. The strong demand by customers and friends motivated Francesca Bompieri, Franco’s daughter, to make her marketing experience available to the family business with the creation of an exclusive line of products for hair and face called “Antica Barbieria Colla”.
3. If you could give todays gentleman one grooming tip what would it be?
After shaving always take your time to make a massage with an emollient and soothing after-‐shave: the quantity of the product used must not be too much, but its quality must be excellent in order to prevent possible flush and let the skin recover its natural balance quickly.
4. How important is do you think it is for guys to take pride in their appearance and overall presentation?
Concerning shaving, beard and hair care, we think is a noble way to express respect of the self and to care about its own figure. Nowadays is related to a trend, but the history, our history, tell us that are ancient practice. Apart from the trends, for us is important that everyone finds its own style, in order to have a peculiar and unique image.
5. What can attendees expect to see from Antica Barbieria Colla at The Gentleman’s Grooming & Lifestyle Show 2017?
To experience the same atmosphere of the original barbershop in Milan and the same shaving, hair&beard treatments. Antica Barbieria Colla is part of the Italian heritage, the soul and the history behind this tradition is included in each gesture and products