17th-18th November 2018 - Old Truman Brewery

Hardy Amies Q&A

Published on 25th September 2017

Earlier this week we were luck enough to speak with Danny Ching, Senior Designer at Hardy Amies about the importance of taking pride in your appearance. Here is what he had to say:


1. If you could describe Hardy Amies in one sentence what would it be?

Hardy Amies is a modern British heritage brand offering contemporary tailoring and menswear for the modern man.


2. In more details please tell us about Hardy Amies?

Hardy Amies impressive heritage comes from the home of tailoring on Savile Row, London. As one of the first European designers to venture into the ready to wear market, our founder Sir Hardy Amies staged the first men’s ready-to-wear catwalk show in
London. Acknowledging the heritage and legacy of our innovative founder, the brand today is sold worldwide with an online store and occupies a flagship store at No.8 Savile Row, offering a range of contemporary tailoring and a lifestyle collection.


3. If you could give todays gentleman one style tip what would it be?

Quite simply – good quality, good fit.


4. How important is do you think it is for guys to take pride in their appearance and overall presentation?

This is extremely important, as it is all about the first impression you create. In most cases people are judged by the way they look before anything else. Taking a little extra effort will have far-reaching effects. Your appearance also reflects your attitude to life, and most importantly, increases your confidence.

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