17th-18th November 2018 - Old Truman Brewery

Gruhme Q&A

Published on 20th February 2017



1. If you could describe Gruhme in one sentence what would it be?

A plucky British start up committed to developing products that represent the perfect blend of quality and value in the premium male fragrance and grooming sector.

2. In more details what does Gruhme do?

Gruhme has set it sights on making quiet but strong and steady waves in the male fragrance and grooming sector, and into male accessories too. It is a brand that brings together suppliers who specialise in each discipline. For example, our shave cream is made by a specialist in shave creams, same with our fragrance. We do not just go to a one-stop shop for all our products. The all-British supply chain is intimately connected to the business as well, and the owner of Gruhme is in frequent dialogue with everyone involved. Our products are not aimed at being expensive for the sake of it, the price point represents the exact value point that a premium consumer must pay in order to take advantage of the quality and design that appeals to them. We are only at the start of our journey and have many exciting developments in mind to come.

3. If you could give todays gentleman one grooming tip what would it be?

Do not follow the crowd, decide on your own style and personality and products, take inspiration from others, of course, but choose your own path.

4. How important is do you think it is for guys to take pride in their appearance and overall presentation?

The connection between how you look and how you feel has never been so relevant. Far from being easier and more relaxing, our technology-led 24/7 lifestyles are putting huge strains on freeing up time to spend on ourselves. Being able to give ourselves some TLC through the products we use is an easy win each day. The more effort you can put in to your appearance and routine, the more you will reap the rewards. The trick is to keep it all appropriate, proportionate and enjoyable.

5. What can attendees expect to see from Gruhme at The Gentleman’s Grooming & Lifestyle Show 2017?

This will be our first year appearing at the show, family commitments held things back last year but we are really excited to finally showcase the brand. The offering will still be modest in terms of choice, but we hope massively punchy and interesting in terms of its style and contents of each product. As the years tick by we hope we’ll be a brand to watch out for too, we intend to keep building up the foundations and grow to be a World-class brand in this lifetime and for many more to come.

Be sure to check out Gruhme at The Gentleman’s Grooming & Lifestyle Show 2017!

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