Published on 28th April 2016
It’s very easy to fall into auto pilot mode when buying your aftershave, you have probably been partial to a particular fragrance or set of fragrance for years. So what? Tried and tested right? Well what if in doing so you were missing out on some fantastic scents?
Until recently I too would have fallen into that category. I would often go into an aftershave shop and ask to try a different fragrance only to walk out with my “usual”. That’s not to say there is anything wrong with having favourites and staples in your collection. However with the huge growth of the Male Grooming Industry in recent years some fantastic new Fragrances have emerged that I believe must be given a try!
Enter Gruhme! Winner of Best Men’s Fragrance at the Beauty Shortlist Awards 2016 and featured in both GQ and Men’s Health it was a brand I had heard about and one which had tweaked my interest, yet as is so often the case auto pilot had taken over and I never got round to trying it. Thankfully that has now been rectified!
Gruhme approached The Gentleman’s Grooming Show about exhibiting at the event a few weeks back and I finally decided I would give it a go. I opted for Gruhme No 14. which is the slightly stronger more concentrated version of the Gruhme original and I can safely say it was a very good decision. The scent is fresh, masculine and definitely what I would consider a perfect fit for the modern Gentleman. Gruhme has become a new staple for me, and I would certainly recommend it to anyone looking to spruce up their scents. This summer Gruhme are also set to release their shaving range, keep yours eyes pealed, if the aftershave is anything to go by you will want to get your hands on the new products!
Be sure to Visit their stand at The Gentleman’s Grooming Show 2016 and in the mean time why not pick yourself up a bottle at https://gruhme.co.uk
Written by Laurence Culloty – The Gentleman’s Grooming Show